Ruth Devine MBE Managing Director SJD Electrical
Ruth Devine owns a high-growth SME electrical contractor. She's a strong advocate of apprenticeships and education. Ruth worked with others to develop the Electrician Apprenticeship standard, joining IfATE's Construction Route Panel in 2017. Ruth chairs the ECA's Skills Committee and the Electrotechnical Skills Partnership and represents the cross-governmental Construction Skills Delivery Group industry. Ruth is an alumni of the Goldman Sachs's 10,000 small business growth programme and gained her MBA at Aston University.
Aaron Walstow Director Doncaster Cables
Aaron is a Director at the largest British owned cable manufacturer in the UK, Doncaster Cables. He joined Doncaster Cables in 2007 as a Quality Control Assistant. During his time there he progressed through different job roles including Assistant Quality Manager, Technical Manager, Works Manager, and was appointed Director in 2022. In recent years, Aaron has led the Doncaster Cables team to new product innovations which hopefully will help the industry with the renewable roll out that is required.
Darren Crannis Technical Manager ECA
Director of an award‑winning electrical contracting business before joining the ECA. Darren has contributed significantly to the development of UK electrical standards. He is a long‑standing member of several JPEL committees, with his work focusing heavily on BS 7671 and other British Standards. Within the ECA, Darren is a key part of the Technical Team, providing high‑level guidance to over 2,000 Member companies. Above all, Darren is known for his enthusiasm for developing people, raising industry standards, and advancing technical excellence across the electrical sector.
Matt Staniforth National Sales Manager CPN Cudis
Matt Staniforth is the Sales Director at CPN Cudis. He has been with the company for four years and thoroughly enjoys his role, covering all aspects of sales including regional meetings, product launches, rebate meetings, and building strong relationships with both new and existing customers across England, Scotland, Wales, and Ireland. Outside of work, Matt is a keen golfer and an avid Arsenal fan. If you would like to learn more about how Cudis can support you and your business, he welcomes you to get in touch and you might even catch him on the golf course one day!
Christopher Horne Electrical Lecturer Riverside College
Chris started his apprenticeship in 1979, after completion, he then started an electrical company, carrying out all aspects of work for 10 years, whilst also teaching courses to adults. In 2008, Chris closed his business for a career in teaching electrical installation. After a 20 year teaching career, Chris was voted the eFIXX College Lecturer of the Year. In June 2025 Chris retired from his teaching post at Riverside College in Widnes and later that year he received a "Special Recognition Award" from the ECN for his dedication to the electrical industry.
Kevin Sparrow Senior Industry Manager EAL
Kevin Sparrow has over 20 years’ experience in education and skills development within the Building Services Engineering sector. He currently leads BSE activities at EAL, focusing on new qualification development and sector strategy. Originally retrained as an electrician in the 1990s, Kevin gained hands-on experience across domestic and light industrial installations before moving into teaching electrical installation and specialising in inspection and testing.
David Chappell Managing Director Crompton Controls
David Chappell has over 32 years of experience at Crompton Controls, with extensive knowledge of electrical control and protection systems. He supports customers across a wide range of industrial sectors and is known for his technical expertise, reliability, and customer-focused approach. David works closely with colleagues and clients to deliver efficient solutions that meet specific operational and technical requirements, contributing to Crompton Controls’ reputation for quality engineering and dependable products.
Nelo Neves Managing Director LEDVANCE
Nelo Neves is an experienced sales and management professional with a background across multiple industries. He is currently Managing Director at LEDVANCE and previously served as National Sales Manager and Regional Export Manager at Philips Lighting, overseeing distributor operations in Southern Africa and leading projects to improve access to quality lighting. His career also includes senior roles at Samsung, Toshiba, Clayton Euro Risk, Mortgages plc, Birmingham Midshires, and Absa.
Ian Peacock Head of Technical Lewden
Ian Peacock leads the technical function at Lewden, ensuring products meet the highest standards of safety, reliability, and compliance. With extensive experience in electrical engineering and industry regulations, he plays a key role in translating complex technical requirements into practical, installer-friendly solutions. Ian works closely with product development and sales teams, while also supporting technical training and industry engagement to help electricians stay ahead of evolving standards.
Ed Nash Commercial Director Greencable
Ed leads all commercial activity at Greencable, overseeing marketing, partnerships, and operational growth while working closely with leading brands across the electrical industry. Greencable offers tradespeople a simple way to dispose of waste metals and scrap cable, with bins delivered to site, collected when full, and materials weighed, sorted, and paid for after collection.
Josh Elston Managing Director Greencable
Josh is the founder and now Managing Director of Greencable, where he leads a growing team and oversees the UK’s largest doorstep scrap collection services for tradespeople. Under his leadership, the business has focused on making it easier for electricians and contractors to recycle scrap cable and metals, with a simple system that collects materials directly from their home or work site.
Joshua Hammerton Founder Enkin
Enkin® was founded by Joshua Hammerton, an electrician with over 16 years of on-site experience who repeatedly faced the same issues: buzzing dimmers, flickering LEDs, and products that couldn’t handle the loads they claimed to. Seeing LED technology advance while dimmers lagged behind, he assembled a team to rethink dimming from the ground up, developing compatibility-driven technology designed to work reliably with modern lighting and make installations easier for electricians.
Kate Bradshaw Business Owner KB Electrical
Kate Bradshaw is an award-winning electrician and business owner who began her career in the trade in 2016 as an apprentice. Since then, she has built nearly a decade of experience across residential and commercial electrical work. Three years ago, she launched her own electrical business and was recently recognised with a prestigious 30 Under 30 award, celebrating her achievements as a young entrepreneur and a woman succeeding in the trades.
Steph Sylvester Electrical Engineer & Educator
Steph Sylvester is a highly experienced engineer and educator with more than five decades in the electrical engineering industry. His career spans industrial, commercial, and domestic sectors, alongside 25 years working in the computing environment. Since 2007, Steph has taught electrical installation at Further Education colleges and holds an MEd in Training and Evaluation. A Fellow of the Society for Education and Training and long-standing member of the IET, he is passionate about supporting high standards in the industry and developing the next generation of electricians.
Nick Hayler Director of Member Services BEAMA
Nick has over 30 years of experience in the electrical industry, beginning as an apprentice design engineer with a manufacturer of cable management systems before progressing to Technical Group Manager. In 2022, he joined BEAMA as Head of Building Electrical Systems, supporting manufacturers in the development of product standards, regulation, and policy in the UK and internationally, with a strong focus on product and fire safety. Nick is a Chartered Engineer, a member of the IET, and an advocate for low carbon technologies and electrification on the path to net zero.
Steve Donaldson UK Sales Director Fáilte Solar
Steve Donaldson is UK Sales Director at Fáilte Solar, leading commercial strategy and market growth across the UK solar sector. With over 15 years’ experience in energy, renewables and low-carbon technologies, he has built high-performing teams and helped expand solar PV and energy storage markets. As a judge for the eFIXX 30 Under 30 Awards, he brings a strong commercial perspective and a passion for recognising the next generation of talent in the UK electrical and solar industry.
Joe Robinson Technical Editor eFIXX
Joe entered the electrical industry via the tried and tested means of an apprenticeship starting at the age of 16. With nearly 25 years of experience with electricity he's seen the industry from almost every angle, from house-bashing to working air-side on fire training simulators at key UK airports. He's also been a project manager, a designer and a teacher, and is now a Technical Editor for a leading creator of online content for electricians and learners alike.
Gary Hayers Editor eFIXX
Gary Hayers has been involved in the electrical industry for over 30 years in different capacities, He started out as an apprentice working on domestic, commercial and industrial installations before spending 19 years as an inspiring college lecturer. This got him started on his Youtube channel, GSH electrical, which has reached over 30 million people. He produces training videos for the younger generation who are aspiring to be electricians. He is currently an editor for eFIXX, who recently hit an amazing milestone of 800,000 subscribers on Youtube.
Ruth Devine Managing Director SJD Electrical
Ruth Devine owns a high-growth SME electrical contractor. She's a strong advocate of apprenticeships and education. Ruth worked with other employers to develop the trailblazer Electrician Apprenticeship standard, joining IfATE's Construction Route Panel in 2017. Ruth chairs the ECA's Skills Committee and the Electrotechnical Skills Partnership. She is part of the Construction Leadership Council's Skills Network and represents the cross-governmental Construction Skills Delivery Group industry. Ruth is an alumni of the Goldman Sachs's 10,000 small business growth programme and gained her MBA at Aston University.
Aaron Walstow Director Doncaster Cables
Aaron is a Director at the largest British owned cable manufacturer in the UK, Doncaster Cables. He joined Doncaster Cables in 2007 as a Quality Control Assistant. During his time there he progressed through different job roles including Assistant Quality Manager, Technical Manager, Works Manager, and was appointed Director in 2022. In recent years, Aaron has led the Doncaster Cables team to new product innovations which hopefully will help the industry with the renewable roll out that is required.
Darren Crannis Technical Manager ECA
Darren Crannis is a Technical Manager at the ECA supporting Members on their electrical journey. He provides technical support, help and guidance aided from over 10 years’ experience as an industry leading practitioner specialising in Electrical Installation Condition Reports (EICR), Essential and Critical Power Systems for Datacentre’s and Telecommunications, Earthing & Bonding, Generators and Temporary Power Systems.
Christopher Horne Electrical Lecturer Riverside College
Chris commenced his electrical apprenticeship in 1979 with a local electrical company and college. Chris started an electrical business in Warrington and carried out all aspects of electrical work for 10 years. In 2008 Chris closed his business for a career in teaching electrical installation. He is currently teaching at Riverside College in Widnes. Chris has been teaching for over 20 years, it is his true vocation. In 2023 Chris was honoured to be voted eFIXX College Lecturer of the Year.
Joe Robinson Technical Editor eFIXX
Joe entered the electrical industry via the tried and tested means of an apprenticeship starting at the age of 16. With nearly 25 years of experience with electricity he's seen the industry from almost every angle, from house-bashing to working air-side on fire training simulators at key UK airports. He's also been a project manager, a designer and a teacher, and is now a Technical Editor for a leading creator of online content for electricians and learners alike.
Gary Hayers Editor eFIXX
Gary Hayers has been involved in the electrical industry for over 30 years in different capacities, He started out as an apprentice working on domestic, commercial and industrial installations before spending 19 years as an inspiring college lecturer. This got him started on his Youtube channel, GSH electrical, which has reached over 11 million people during 5-years on the platform. He produces training videos for the younger generation who are aspiring to be electricians. He is currently an editor for eFIXX, who recently hit an amazing milestone of 200,000 subscribers on Youtube.
Paul Elcock Managing Director Docs-Store
Paul Elcock has over 30 years’ experience in the electrical supply chain industry and is passionate about great customer service. As the Head of NICEIC Direct for 9 years he was responsiblefor the product range through to fulfilment and the development of the electronic certification. He established Docs-Store in Feb 2021 offering compliance documentation and independent electrotechnical publications.
Gary Hayers Editor eFIXX
Gary Hayers has been involved in the electrical industry for over 30 years in different capacities, He started out as an apprentice working on domestic, commercial and industrial installations before spending 19 years as an inspiring college lecturer. This got him started on his Youtube channel, GSH electrical, which has reached over 11 million people during 5-years on the platform. He produces training videos for the younger generation who are aspiring to be electricians. He is currently an editor for eFIXX, who recently hit an amazing milestone of 200,000 subscribers on Youtube.
Darren Crannis Technical Manager ECA
Darren Crannis is a Technical Manager at the ECA supporting Members on their electrical journey. He provides technical support, help and guidance aided from over 10 years’ experience as an industry leading practitioner specialising in Electrical Installation Condition Reports (EICR), Essential and Critical Power Systems for Datacentre’s and Telecommunications, Earthing & Bonding, Generators and Temporary Power Systems.
Christopher Horne Electrical Lecturer Riverside College
Chris commenced his electrical apprenticeship in 1979 with a local electrical company and college. Chris started an electrical business in Warrington and carried out all aspects of electrical work for 10 years. In 2008 Chris closed his business for a career in teaching electrical installation. He is currently teaching at Riverside College in Widnes. Chris has been teaching for over 20 years, it is his true vocation. In 2023 Chris was honoured to be voted eFIXX College Lecturer of the Year.
Sean Scanlan Director SSES Ltd
Sean is the Owner and Director of SSES Ltd. SSES Ltd are a Nationwide Renewables & Electrical company based in Essex who provide high end Solar PV, Battery Storage, EV Charging points and power for smart homes. Sean’s thriving business is helping drive green energy adoption across the UK.
Marcus Barritt Owner SparkSafe
Marcus started in the electrical industry by not taking the usual route of an apprenticeship, but he undertook an adult self-funded route. He then worked in the industry learning his trade and eventually started teaching for a local college. Marcus completed his Certificate of Education degree and has now gone on to own his electrical business, ‘SparkSafe’.
Aaron Walstow Director Doncaster Cables
Aaron is a Director at the largest British owned cable manufacturer in the UK, Doncaster Cables. He joined Doncaster Cables in 2007 as a Quality Control Assistant. During his time there he progressed through different job roles including Assistant Quality Manager, Technical Manager, Works Manager, and was appointed Director in 2022. In recent years, Aaron has led the Doncaster Cables team to new product innovations which hopefully will help the industry with the renewable roll out that is required.
Craig O'Neill Senior Engineer IET
Craig started as an indentured apprentice with SEEBOARD PLC in 1998. He quickly moved into self-employment building a customer base, whilst sub-contracting. From 2010, after gaining an engineering degree, Craig continued electrical contracting employing electricians and apprentices carrying out various installations including domestic, care homes, restaurants, bars, music studios and large LED feature installations. Craig began teaching in 2016 and in 2021 he started helping “ad hoc” as an associate for the City & Guilds. Since September 2023, he has been working at IET as a Senior Engineer.
Alex Sime Director Neo Electrical Solutions
In 2014 Alex, alongside his business partner George, setup Neo Electrical Solutions out of a drive to create a higher standard of work and to bridge the gap between the electrical/smart home and AV sectors. Alex has expanded the business to incorporate many other aspects of the industry, including multiroom audio, intelligent heating and CCTV systems. In 2022, Neo Electrical Solutions won the eFIXX Smart Home Installer of the Year award and Alex won the eFIXX 30 Under 30 award. Alex and his team show no signs of slowing down after recently opening their smart home showroom just outside of Brighton.
