Ruth Devine
Managing Director
​SJD Electrical

Ruth Devine owns a high-growth SME electrical contractor. She's a strong advocate of apprenticeships and education. Ruth worked with other employers to develop the trailblazer Electrician Apprenticeship standard, joining IfATE's Construction Route Panel in 2017. Ruth chairs the ECA's Skills Committee and the Electrotechnical Skills Partnership. She is part of the Construction Leadership Council's Skills Network and represents the cross-governmental Construction Skills Delivery Group industry. Ruth is an alumni of the Goldman Sachs's 10,000 small business growth programme and gained her MBA at Aston University.

John Williams
Group Specification and Trade Director
​Luceco Group

John Williams has gained vast experience within the electrical industry over the last 35 years. With a focus on lighting, he's led teams across specification, wholesale, retail and OEM channels. John is now responsible for trade and specification projects within the Luceco Group in the UK and various overseas markets. One of John's primary aims is to build relationships with contractors and champion high standards and achievement within the industry.

Joe Robinson
Technical Editor

Joe entered the electrical industry via the tried and tested means of an apprenticeship starting at the age of 16. With nearly 25 years of experience with electricity he's seen the industry from almost every angle, from house-bashing to working air-side on fire training simulators at key UK airports. He's also been a project manager, a designer and a teacher, and is now a Technical Editor for a leading creator of online content for electricians and learners alike.

Paul Elcock
 Managing Director 

Paul Elcock has over 30 years’ experience in the electrical supply chain industry and is passionate about great customer service. As the Head of NICEIC Direct for 9 years he was responsiblefor the product range through to fulfilment and the development of the electronic certification. He established Docs-Store in Feb 2021 offering compliance documentation and independent electrotechnical publications.

Gary Hayers

Gary Hayers has been involved in the electrical industry for over 30 years in different capacities, He started out as an apprentice working on domestic, commercial and industrial installations before spending 19 years as an inspiring college lecturer. This got him started on his Youtube channel, GSH electrical, which has reached over 11 million people during 5-years on the platform. He produces training videos for the younger generation who are aspiring to be electricians. He is currently an editor for eFIXX, who recently hit an amazing milestone of 200,000 subscribers on Youtube.

Darren Crannis
Technical Manager

Darren Crannis is a Technical Manager at the ECA supporting Members on their electrical journey. He provides technical support, help and guidance aided from over 10 years’ experience as an industry leading practitioner specialising in Electrical Installation Condition Reports (EICR), Essential and Critical Power Systems for Datacentre’s and Telecommunications, Earthing & Bonding, Generators and Temporary Power Systems.

Christopher Horne
 Electrical Lecturer
Riverside College

Chris commenced his electrical apprenticeship in 1979 with a local electrical company and college. Chris started an electrical business in Warrington and carried out all aspects of electrical work for 10 years. In 2008 Chris closed his business for a career in teaching electrical installation. He is currently teaching at Riverside College in Widnes. Chris has been teaching for over 20 years, it is his true vocation. In 2023 Chris was honoured to be voted eFIXX College Lecturer of the Year.

Sean Scanlan

Sean is the Owner and Director of SSES Ltd. SSES Ltd are a Nationwide Renewables & Electrical company based in Essex who provide high end Solar PV, Battery Storage, EV Charging points and power for smart homes. Sean’s thriving business is helping drive green energy adoption across the UK.

Marcus Barritt

Marcus started in the electrical industry by not taking the usual route of an apprenticeship, but he undertook an adult self-funded route. He then worked in the industry learning his trade and eventually started teaching for a local college. Marcus completed his Certificate of Education degree and has now gone on to own his electrical business, ‘SparkSafe’.

Aaron Walstow
Doncaster Cables

Aaron is a Director at the largest British owned cable manufacturer in the UK, Doncaster Cables. He joined Doncaster Cables in 2007 as a Quality Control Assistant. During his time there he progressed through different job roles including Assistant Quality Manager, Technical Manager, Works Manager, and was appointed Director in 2022. In recent years, Aaron has led the Doncaster Cables team to new product innovations which hopefully will help the industry with the renewable roll out that is required.

Craig O'Neill
Senior Engineer

Craig started as an indentured apprentice with SEEBOARD PLC in 1998. He quickly moved into self-employment building a customer base, whilst sub-contracting. From 2010, after gaining an engineering degree, Craig continued electrical contracting employing electricians and apprentices carrying out various installations including domestic, care homes, restaurants, bars, music studios and large LED feature installations. Craig began teaching in 2016 and in 2021 he started helping “ad hoc” as an associate for the City & Guilds. Since September 2023, he has been working at IET as a Senior Engineer.

Alex Sime
​Neo Electrical Solutions

In 2014 Alex, alongside his business partner George, setup Neo Electrical Solutions out of a drive to create a higher standard of work and to bridge the gap between the electrical/smart home and AV sectors. Alex has expanded the business to incorporate many other aspects of the industry, including multiroom audio, intelligent heating and CCTV systems. In 2022, Neo Electrical Solutions won the eFIXX Smart Home Installer of the Year award and Alex won the eFIXX 30 Under 30 award. Alex and his team show no signs of slowing down after recently opening their smart home showroom just outside of Brighton.